In 2014, WISDOM was created by Latif Yahya in Atlanta. Inspired by a group of neighborhood artists who communicated through illustration and design.
Wisdom developed into an eyewear & accessories brand. Establishing its identity in storytelling with whimsical and wearable shapes.
Adults are born kids, we mimic the adults we want to be. Wisdom is coloring on an expensive watch, reimagining the value of what we wear.
Wisdom embraces the childlike wonderment in design and in the world. “I wish everybody could see”


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