In April 2010, Wisdom was founded by Latif Rashad in Atlanta. It all started with a group of neighborhood kids, artists, rappers & designers who became the brand’s billboard.
Wisdom developed into an Art-wear, creating a niche in high street-wear, eyewear & accessories. With its Guerrilla nature, Wisdom was established as a brand known for its surreal design, cultural nuance and satirical language.
However stoic, Wisdom recaptures the childlike fascination in the world. Overall causing the younger culture to orbit toward Wisdom.
Now standing 12 years old, Wisdom has spread organically from its Atlanta origins to making an international finger-print. Wisdom will continue to work with generations of artists, designers, animators & brands that compliment our stoic identity and childlike attitude.